United States 1959

The DeVille series was launched in 1949. “DeVille” means “urban” in French. This car adopts the most eye-catching dual-rocket tail design, jewelry-like grille and bright color, which can be called “Classic in Classic” of all Cadillac models.

The bold shape and distinctive personality of DeVille once led the design trend of the time, which affected that many luxury apparel brands also added the “rocket style” design concept.